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Imagine that you could form objects from
water and suspend them in midair. Then,
without the use of notation, you are asked
to sculpt the song of a cardinal in this
medium. Variant, yet distinctive, you listen
and create the image. To one who does not
know the cardinal’s song, your work
is without meaning; a worthless collection
of droplets better left to fall as rain.
To others it is art. It is clear.
The
mission of this company is to create the
cardinal’s song, to teach it to each
other and others, and to consistently sculpt
the image of this song in the medium of
our behavior toward each other and our customers.
To those who know the cardinal’s song
all that we do will be art.
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